What If We Don't Just Have The One Shot?
And other D&D puns if I can think of any
Hi friend,
It’s been a week, and that’s even with the holiday we had right at the beginning - Shavuot.
I arrived to Shavuot seemingly rested after a relaxing weeked with my partner, but in fact in need of deeper rest after a packed month. Hoildays can be charged for us in this household in the “afterworld” of leaving a community and still exploring what works for us now, and so I asked my son what activity he’d like to do.
Apparently, I only needed to ask, He’s been wanting me to play D&D with him forever (or at least for over a year) and this was his cue to suggest a “one shot” - a standalone game that isn’t part of an ongoing campaign. I easily agreed. I always found the Dungeons and Dragons world potentially fascinating, it was only the time and headspace commitment that I found daunting. And so after him promising me that it would only be 2 hours (“3, tops!”) - I was in.
Little did I know that the prep would be musch longer than the game itself. (Yeah, I know I should have guessed.)
The Perfectionist vs the Path Finder
But here’s the deal: When my son texted me (after HOURS already spent on building our characters, or so it felt): “Mom, quick, I need your character’s backstory” I immediately felt on the spot: how the heck do I build a whole backstory that makes sense and that I want to actually play with, in moments? It needs to be a good story, it needs to serve me strategically in the game, it needs to feel fresh. Luckily, I was watching TV with my partner when this text attacked me, and I told him I have no clue. “Ah, that’s easy,” he smiled. “She grew up during the Great Depression, was sick of her life and stole someone else’s identity when she went to war.” Yes, he’s a genius, yes, we were watching Mad Men. And so I started my first D&D escapade with a character whose name I borrowed from The Real Housewives of NYC and who’s story I borrowedd from Don Draper.
Hey, as a storyteller I should know - there are no new stories, and there is no perfection. There is only the himanity and the flair you bring into it.
What struck me most wasn't my improvised backstory (though I was secretly proud of my Mad Men-meets-Housewives mashup). It was recognizing the same pattern I've been playing out with Consider Labs.
From Character Creation to Business Creation
For months, I've been in character creation mode with Consider Labs. Perfecting the frameworks. Refining the approach. Sharing the ideas in safe conversations with friends and colleagues - the equivalent of building characters around the kitchen table before the real game begins.
But there's a fundamental difference between "I have this methodology I love talking about" and "Here's a service you can actually invest in."
That gap isn't just about logistics or building the perfect website. It's about the same vulnerability I felt when my son texted demanding my character's backstory: the moment when you have to stop preparing and start playing, even when you don't feel completely ready.
Here's what I realized: my son didn't need the perfect backstory to start playing. He needed me to show up and engage. And that's exactly what my future clients need too.
The Question Behind the Procrastination
In the last 3 weeks I allowed myself to get a “no” 3 times. Next week, my goal is to get at least 3 “no”s, maybe even a “no” a day. Because I’ve been aware for a while that by meticulously tweaking, editing and refining my offers behind the scenes - by alluding and hinting and world-building and mise-en-palceing Consider, I’ve been avoiding rejection.
Because rejection fucking hurts.
But you know what else I’ve been shutting off while protecting my feeling from being rejected? My generosity.
I know it in my bones that I was put on this earth with my particular set of skills, talents and experiences in order to share them with others - and that what I’m building at Consider (the Curiosity Lab, CuriosityGPT, Portal Pages and other offerings that are coming to a Blockbuster next to you soon enough) is the way for me to share them.
Yes, it’s not gonna be for everyone. Not everyone is going to connect to this specific mix of business acumen, woo-woo and heart. Not everyone is in the right stage of their career or business for this. Not everyone has the budget or capacity right now.
But it is for some people. And by being afraid I’m blocking these people, these people who deserve a better, kinder way to solve their bsuiness challenges and connect to their leader mindset — I’m blocking them from getting that. Only because I don’t want to be rejected. Only because of my own baggage.
So this week I do it imperfect, this week I do it vulnerable. this week I do it friggin scared.
So What Is The Curiosity Lab?
It's my imperfect, powerful answer to a question I've seen too many thoughtful leaders avoid:
What do you do when your strategy isn't broken, but something still feels… off?
You know the feeling. Your business metrics look decent. Your team is functioning. Your plan makes logical sense. But there's this persistent sense that you're not quite hitting the mark. Like you're playing someone else's game instead of your own.
The Curiosity Lab is a 1:1 strategic clarity container for leaders navigating foggy pivots, quiet doubts, or loud decisions that don't yet have language. It's designed for founders, execs, consultants, and creatives who need more than generic advice — and less than a months-long engagement — to find clarity and momentum again.
You show up with the dilemma, even if you can't fully name it yet. I bring two potent tools: my CONSIDER method and your own suppressed brilliance. Together, we cut through the noise, name the real questions, and map a path forward that feels like you — strategic, truthful, and grounded.
Here's what happens in 90 minutes: We don't start with solutions. We start with the right questions. The ones you've been circling around but haven't quite asked. The ones that unlock clarity instead of creating more confusion.
Think of it as character creation for your next business chapter. Except instead of borrowing from Mad Men and Housewives (though hey, that could work), we're excavating the authentic strategy that's been waiting underneath all the "shoulds" and industry best practices.
Here's what you leave with:
A 90-minute session (recorded + transcribed so you can revisit the breakthrough moments)
A personalized Insight Roadmap delivered within 48 hours
Action steps, frameworks, and gateway questions tailored to your specific situation
A full week of asynchronous Slack support from me - your co-pilot as you implement (this is going to be an optional add-on for an extra fee starting in July, included for free if you sign up to the waitlist in June)
It's $400. It's transformative. And yes, it's imperfect.
Because perfect isn't the point. Clarity is. Movement is. Finding your authentic strategic voice is.
And honestly? After spending this week confronting my own fear of rejection, I'm done waiting for the perfect moment to offer this. The people who need this work deserve access to it now, not after I've polished every possible edge case.
Ready to stop world-building and start playing?
Visit my imperfect landing page that I built now to sign up to the waitlist (or to experience the limits of my design and dev skills before the beautiful designer site goes live later this month.) Or respond to this email, that works too :)
The game is already in session. The question is: are you ready to roll the dice?
We’re All In This Game Together
This week I had a long-awaited rendez-vous with my friend Rotem (not that Rotem; the other Rotem) (sorry, inside joke). Rotem is one of my wisest and most heart-led friends and also there won’t be a picture of us here because she didn’t send me our selfies (on the other hand, she did take our selfies, which I always forget to do).
As we were catching up over chilled wine and snacks, I suddenly got how perfect our imperfects look to the outside, and how we are all dealing with the same nagging voices inside, with slight variation. Yeah, we all know this - but do we actually know it? Do we stop and question our internal voices? Do we ask who they remind us of and where they originated? Do we investigate where listening to them would lead us?
Gateway Questions for Your Own Game
Whether you're building a business, making a career pivot, or simply trying to figure out your next right move, these questions might serve you:
What story have you been perfecting instead of sharing?
Where are you using "refinement" as a sophisticated form of hiding?
What would become possible if you stopped protecting yourself from other people's responses?
How might your fear of rejection be blocking your generosity?
What game have you been preparing for instead of playing?
The dice are rolling. Your move.
Ready to stop world-building and start playing? Visit my imperfect landing page to sign up for the Curiosity Lab waitlist, or just reply to this email.
Because sometimes the most strategic thing you can do is roll the dice when the outcome actually matters.
What question is calling to you this week?
Until next time,
Chedva x