Hi friend,
This happens way too often recently - me being at loss for words.
The world is heavy right now. Babies and kids are starving - not by force of nature - but by design. So many of the hostages are still not home, in horrifying conditions (in the cases where there’s even information.) And next to all of this: the world goes on. How? I have no idea. But I’m part of it: I’m also shopping, working, raising my son, walking my dog, looking forward to date night. While all this death and destruction is happening.
Here’s how I’m making sense of it (even though, don’t let me fool you, its’s not possible):
I’ve joined a friend in an effort to send aid
I’m speaking up online and offline
I’m working on being more compassionate and helping people through this terrible time, both in my actual work and in my volunteer sessions that I lead
I’m building a business which is aligned with my values and I believe will add good to the world
I’m giving space to diverse and brave vouces on my podcast Looks Like Work (and I’m committed to making it more diverse and brave - HMU here if you’d like to apply to be on it)
I’m staying informed even when it hurts like a b*tch because I know it’s not a coincidence that the information doesn’t reach me easily
This may read as virtue-signalling. It is not. I’m heartbroken for both our nations. I honestly don’t know how this ends, but it must.
And also—I'm still doing the work.
The work that asks hard questions, holds complexity, and helps people lead and build with clarity—even (especially) when things feel foggy.
So this week, I want to share a few things I’ve put out into the world:
I gave a talk at the One Thing Summit
It’s called “Stop Guessing, Start Mapping”, and it’s about a different way to look at your competition—not just through features or pricing, but through the lens of perception, story, and customer feeling.
I taught a simple but powerful framework that helps entrepreneurs see the market more clearly, so they can take braver, more aligned action.
If you missed it, my talk is now available here and after you watch it you may want to head to my website to grab the free toolkit (including a GPT I trained to help you fill it + optional feedback from me.)
(And yes, it works whether you're a team of 50 or a team of you.)
🎙️ A new episode of Looks Like Work is live
This week, I spoke with Dr. Orit Kamir—feminist scholar, human rights researcher, and initiator of Israel's sexual harassment prevention law.
She wrote her latest book, Making Waves: Revisiting Feminist Teachings In The Wake Of A New Wave, just before the war broke out, and somehow… it’s even more urgent now.
We talked about the "equality myth" she grew up believing in—and what it took for her to unlearn it.
We talked about how patriarchal narratives—from biblical Eve to “tradwife” TikToks—shape our collective reality.
We talked about the habit of equality. The language of backlash. The power of doing feminism even when it’s “for show.”
And we talked about what it means to fight for women’s rights as human rights—especially now, when both are under attack.
It’s fierce, nuanced, and surprisingly hopeful.
🎧 Listen here or wherever you get your podcasts.
I Regret to Inform You It Was Worth It
Somewhere in the middle of all that—between global despair and fierce feminist scholarship—I did something small but surprisingly hard.
I asked a former client for a testimonial.
It felt… cringey. Vulnerable. Like peeling off a layer of skin in public.
Even though I know this work matters. Even though I know the results are real.
Even though I teach other people to stand in their voice and value all the time.
The testimonial? Was glowing.
The feeling? Still raw.
And that’s the paradox I keep circling as I grow this business:
Being proud of what I’ve built doesn’t make it easy to share it.
But I share it anyway. Because this work—the work of building strategy with soul, of leading without pretending, of mapping our markets and our selves—is needed.
🧪 The Curiosity Lab is open
It’s a space I created for founders, leaders, and creative decision-makers who are navigating big questions and tricky pivots. It includes a questionnaire, a 90-minute session with me, and a week of support to actually integrate what we uncover.
If you’re in a moment of “WTF do I do next?”—or if you’re scaling but afraid of losing what made your work special in the first place—check it out here.
If you join the waitlist before August 1, you’ll get a bonus support week inside the Lab.
I don’t have a neat way to end this letter.
I just want to say: I see you. I hope you’re holding up. I hope you’re finding small ways to stay human inside all of this.
Until next time,
Yours,
Chedva x